9th World Food Technology and Innovation Forum 2011

The economy is gradually recovering, but how are consumer trends and needs changing and are you ready to meet them now and in the upturn?

The 9th World Food Technology & Innovation Forum 2011, held at The Sheraton Brussels Airport Hotel, Brussels, Belgium. Examines the most successful product innovation strategies vis a vis new consumer buying behaviours against the backdrop of the current macro economic environment.

Key themes include:

• Learn how to target increasingly sophisticated post recession consumers
• Understand the new perception of value
• Communicate true expressions of honesty to fully connect with consumers
• Create food simplicity and communicate the inherent benefits
• Understand the latest health trends and how they will impact innovation