Ryan Albright has been flitting across major retail markets, launching Covered Bridge potato chips grown and processed on his farm close to Canada’s longest covered bridge near Waterville, New Brunswick.
His chips turned heads at the Grocery Innovations Canada show in Toronto recently because the industry-standard foil packaging is inside burlap bags.
It’s an innovative way of connecting urban consumers with the farm in this market where many consumers want to know where their food comes from.
The chips are kettle-boiled in canola oil, which is another plus with many nutrition-conscious shoppers.
Albright started promoting long before his plant was scheduled to begin production at the end of November.