The transition of China's economy from traditional to modern is flourishing as urban economic development draws millions of Chinese residents from the countryside to the city. For many, trips to open markets for fresh produce and to supermarkets for a wide variety of foods replace a previous lifestyle of growing, harvesting and preserving food on family-owned land.
Growing alongside China’s middle class are food processors. Urban Chinese residences are purchasing modern conveniences, such as refrigerators and freezers, and becoming interested in foods of different ethnicities. This has created a demand for new kinds of frozen foods, ready meals and quick-service restaurants. Multinational food processing companies are actively entering the Chinese market as the domestic market increases its reach.