The MEXIPAN Trade Show is one of the most important events for the Mexican bakery industry. As such, the United States Potato Board (USPB) recently participated in this trade show, providing information and technical materials about the use of US dehydrated potatoes (dehy) in bakery applications.
The event was conducted at Mexico City’s World Trade Center, August 27-30, and attracted over 20,000 visitors representing baked-goods processors, midsize to large-scale bakery chains and traditional small bakeries. At the USPB’s booth, 414 visitors registered to receive additional information, and 133 received samples of different US dehy products, including standard potato flakes, fine potato flour, shredded potatoes, potato dices and sliced potatoes.