Walkers Crisps and Yahoo have launched
a joint video channel as part of Walkers' campaign to find a new crisp flavour.'Do us a Flavour TV' features brand ambassador Gary Linekar and presenter Fearne Cotton encouraging visitors watch mock-election clips of the six contending flavours, including Fish & Chips and Cajun Squirrel, and vote for their favourite.
Video content will be seeded throughout the Yahoo network, while the Yahoo logo will also feature on Walkers'packets, as will a call-to-action to search for Do us a Flavour on Yahoo.