Partnering with importers and distributors in country is critical to the success of increasing the use of US dehydrated potatoes in foreign markets and is an important strategy under the USPB long range plan. The USPB recently worked with Shanghai Yung Cheng, a company founded in 1992 which specializes in supplying baking ingredients, such as mooncake fillings, fruit fillings, cream and other bakery ingredients. Yung Cheng is located in seven cities throughout China and has set up bakery training centers in Shanghai, Kunshan & Guangzhou with a sales team of about 100 staff.
The bakery seminar, highlighting the benefits of US dehy in bakery applications, was held in Nanjing, China, February 20, 2009. Approximately 40 people participated in the seminar, with 93% of the participants comprised of R&D staff, purchasing managers or other decision makers from baking companies.