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PotatoPro » News » Top 10 claims on new product introductions in Europe

Top 10 claims on new product introductions in Europe

European Union, July 28, 2009

Mintel
Between January 2008 and June 2009, Mintel (Global New Products Database) tracked a total of 88,364 new food and beverage product launches throughout Europe. The most frequent claims made on these are (in descending order):

  • No additives/preservatives (13,441 products)
  • Organic (7,781)
  • Vegetarian (5,861)
  • Microwaveable (5,525)
  • Sugar (low/no/reduced) (5,467)
  • Fat (low/no/reduced) (5,330)
  • Premium (4,755)
  • Allergen (low/no/reduced) (4,653)
  • Time/Speed (3,864)
  • Gluten-free (3,398)

 

This compares to 41,023 new products launched between January 2003 and June 2004.

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