Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.
The campaign is aimed at engaging consumers across the country to help Lay's co-invent its next potato chips flavour considering the inheritance of rich taste for spices in India.
The winner will get a prize of Rs50 lakh and 1% of the sales turnover from the new flavour which will be launched by end of May 2010, marketing director, PepsiCo India, Deepika Warrier said.
Bollywood star and Lay's brand ambassador Saif Ali Khan, who was present at the launch, praised Lay's for always trying new ideas to promote the product.
The campaign seems inspired by the highly successful
"Do us a flavour" campaign by Pepsico/Frito-Lay subsidiary Walkers in the United Kingdom