Walkers launches "99 Calories or less" banner

Walkers, the UK’s No. 1 Crisps and Snacks manufacturer, has brought four of its leading  single serve snack brands together under a new 99 Calories or less banner. The range which includes much-loved, multi-million pound brands; Quavers, Wotsits, Squares and French Fries, is being re-launched with new pack designs to coincide with consumers’ focus on “New Year New Me”.

These four iconic Walkers snacks brands are worth a massive £177m and growing at +9% year-on-year (AC Nielsen)helping to drive overall category growth. The 99 calories or less re-launch is set to kick start the category in 2010.