Among the flurry of publications with predictions on the food trends in 2010, here is another one that you definitely should take note of: the Phil Lempert Supermarket Guru (US)
Earlier we already featured Phil Lempert's own predictions presented in association with Conagra Foods
Here are some key results of the readers poll:
According to his readers the top trend to watch for 2010 is a shorter ingredient lists (25%). Transparency and sustainability (19%), private labels (19%) and baby-boomer-driven products (16%) were close behind, followed by social networking and food apps (10%). Relaxation foods barely registered on the radar at 5%.
90% of Phil Lempert's readers chose the economy as the number one factor influencing 2010 food prices. Thirty percent chose weather conditions as an influential price factor; 22% chose healthcare reform. Interestingly, a majority of his readers (62%) expect to spend the same on food as they did last year, 24% expect to spend more and 14% expect to spend less.
Questions on specific sources of food information revealed the following:
Eighty percent said they would not use any iPhone apps in 2010 to research food. However, half of his readers (53%) said they would still read consumer food blogs and 45% said they would follow “word-of-mouth” food information on Facebook. Just 4% selected Twitter as a food outlet to watch.
Phil's readers were slightly more interested in private labels (39%) versus brand name products (30%) and co-branded private label items (31%). They were more particular about their meat choices and Country of Origin Labeling (COOL). Seventy-two percent would be most likely to purchase select cuts of meat versus pre-packaged ground meat (33%); 55% percent of his readers say COOL will be very important in 2010.