An integrated marketing campaign for snack manufacturer Intersnack has been devised by Gardiner Richardson, for the client’s Penn State pretzel range.
The ‘Release the Flavour’ campaign will combine on-street promotional sampling alongside PR and digital activity, handled by the Newcastle agency.
Gardiner Richardson has product the experiential marketing strategy behind the pop-up garden party, currently touring 14 cities across the UK with the aim of raising awareness of the brand and its flavours across both the Pretzel and Deli Chip ranges.
A microsite, online competitions featured on blog sites Handbag and All About You, as well as social media activity have been implemented, including the creation of a Penn State Snacks Facebook page, and the on-street team also regularly update proceedings on Four Square to highlight their whereabouts.