Americans are snacking more than ever with retail sales of packaged snacks ringing up $64 billion in 2010, up from $56 billion in 2006, according to Packaged Facts new “Snack Foods in the U.S., 4th Edition
The market is predicted to reach $77 billion by 2015 fueled by reduced restaurant dining, busier lifestyles and rising health concerns.
Factors driving the snack sector including less frequent restaurant dining, hurried lifestyles that encourage on-the-go eating, a growing tendency to replace meals with several smaller snacks, and marketer efforts to combat the obesity epidemic by developing healthier snack foods that still taste appealing.
“The boundaries between meals and snacks are growing ever blurrier, creating consumer consumption habits that will resonate for generations. The children of today, comfortable with replacing entire meals with snacks, will pass these lifestyle traits on to their children, ensuring that snacking will remain a big part of American life," said David Sprinkle, research director and publisher of Packaged Facts.