Producers Quex Foods are launching their Kent Crisps range in bigger 150g bags to encourage purchase in the sharing market.
Available from selected Waitrose, pubs, farm shops, delis, and fine food specialists, the new size goes on sale this month to join the 40g bags, which have sold more than 300,000 since March.
As the trend for sharing in the food market grows stronger, the new larger bag format hopes to encourage sales over the festive period.
Anthony Curwen, Quex Foods managing director, said:
“It seems crisps lovers can’t get enough of them and we have had constant requests for the bigger bags.”
“We’ve invested in the new 150g sharing packets ahead of schedule due to overwhelming demand.”