McDonald’s Corp. previewed a new ad campaign Wednesday on Twitter, sharing a 15-second commercial that showcases the brand’s ingredients and recognizes the farmers and ranchers in its supply chain.
Using the handle @McDListenTour during the chain’s “McDonald’s Listening Tour” on Twitter, chief marketing officer Neil Golden tweeted, “One thing we’re doing is telling our farm-to-fork story about our food.”
The ad clip shows potato farmer Frank Martinez peeling and biting into a potato, saying, “If you think they’re good now, just wait until they’re McDonald’s fries.” That ad and several others featuring different farmers and ranchers debut on national television January 2.
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McDonald's ad of potato farmer Frank Martinez: "Just Wait"