At
Snaxpo 2012, SymphonyIRI's snacking expert, Sally Lyons Wyatt, will discuss the snack food industry's performance in 2011 and present the latest industry trends, up-to-date snack food sales data, and consumer insights for major snack food categories in her presentation "State of the Snack Food Industry".
The rocky road to economic recovery is paved with opportunity, but navigating that road is complex. Among consumers, caution abounds, as nearly one-quarter of consumers struggle to make ends meet.
Still, snack frequency is up, and snacks are playing an important role in both wellness- and indulgent-related food rituals. That these rituals are largely playing out at home and from home is a boon to snack marketers.
However, snack marketers beware: finding the right pricing lever is paramount to driving category growth, capturing share of snack spending and retaining and building customer loyalty. Yesterday's strategies are being met with diminishing returns, and a new day is dawning for snack marketers. Attendees of this presentation will gain insights designed to help them:
- Understand the delicate balance between consumers' overall quest for healthier living and the need for enjoyment and indulgences that don't completely derail dietary efforts.
- Develop finely targeted marketing programs with messages that engage consumers early and often, ultimately driving purchase behavior despite a conservative marketplace
- Win share of spending and shopper loyalty that delivers top and bottom line growth
Sally Lyons Wyatt's presentation will be held during the
SNAXPO in Phoenix, Sunday March 18, 9-10 am.
PotatoPro will report on additional details of her "State of the Snack Food Industry" presentation as they become available.
Source: SymphonyIRI Group
Chips and Snacks