Canada has a national sport, a national animal and two official languages. But does not have a national dish, until now.
Wendy's is bringing a Quebec classic across the nation by adding poutine to its menu. To highlight Canadians' love affair with this favourite delicacy, it is launching an online "Poutition" to make it the national dish of Canada.
Building on its
iconic fries, cut from whole potatoes, cooked skin-on, served hot and crispy with a sprinkle of sea salt, Wendy's poutine adds fresh Canadian cheese curds (a poutine must!) and is covered in the brand's rich poutine sauce. The delicious marriage of flavours melts together to create a truly Canadian favourite.
"Poutine is a dish that has symbolic importance for many Canadians," said Ron Baugh, Senior Vice President, Wendy's Restaurants of
Canada. "So we're asking people to join the conversation. Poutine is perfect when you want to indulge in a hearty, truly Canadian dish."
To show just how much poutine is enjoyed across the nation, Canadians can now visit Poutition.ca or Wendy's Canada Facebook page to virtually sign the petition to make it Canada's national dish. These poutine lovers will also get a free upgrade coupon that can be redeemed at Wendy's stores nationwide with the purchase of a combo. Once 100,000 signatures are received, the "Poutition" will be submitted to Parliament for consideration just in time for Canada Day.
"Many Canadians have grown up enjoying poutine and continue to seek it out as a treat. That's why we wanted to showcase the love of poutine across all provinces in an interactive campaign," said Baugh.
The "Poutition" launched online on April 23rd and runs till July 1st. In addition to the Facebook page and YouTube video, national radio and TV spots will begin airing on April 30th in most Canadian markets. Revamped in-store graphics and merchandise promoting the new dish will also accompany the media launch. Poutine devotees can buy the branded merchandise on CafePress.ca. Items include buttons, bumper stickers, mugs, yard signs and t-shirts.
(Click picture to watch video)
Wendy's: Make Poutine the National Dish of Canada
Source: Wendy's Canada