Hurt by the steep price fluctuation in the mass variety of potatoes (Jyoti variety), farmers in West Bengal are taking to the production of Chandramukhi – a premium category of the tuber – to earn steady returns.
While the price volatility has forced farmers to enter into contract farming arrangements with various companies such as Pepsico for the production of Atlanta and Chipsona; it has also led farmers to increase the area under cultivation and the production of the Kufri Chandramukhi variety.