Emsland Group, a manufacturer of potato starch and dehydrated potato products, will acquire Mecklenburger Kartoffelveredlung GmbH, a manufacturer of dehydrated potato products. Both companies are located in Germany.
The company news release:
At the start of the new 2012/2013 financial year, Emsland-Stärke GmbH – an
Emsland Group company based in Emlichheim – became the principal shareholder of
Mecklenburger Kartoffelveredlung GmbH, based in Hagenow.
Bringing Mecklenburger Kartoffelveredlung into the Emsland Group makes sense
on a matter of business and is a logical development, given the close and successful
commercial relationship which the two companies have enjoyed for many years. This
merger brings together the skills of both sides and strengthens the group as a whole.
By summer 2013, Emsland Group will have acquired all of the shares, ensuring that the
investment needed at the Hagenow production site can go ahead. The main focus will
be on reducing costs and introducing more automation to increase profitability and
The aim is to generate maximum value from that precious commodity – potatoes. Doing
this will safeguard the future of this highly specialised production facility.
We will of course be able to count on well-trained and motivated staff, and continued
support and involvement from the business founders, to continue developing the factory.
A reasonable proposal has been made to the existing potato suppliers, which involves
exchanging the previous supply contracts with Mecklenburger Kartoffelveredlung for
shares/supplier rights with Emsland Food GmbH.
Emsland Group is a global active company, whose products are sold in more than 120
At Emsland-Stärke GmbH, more than 1.5 million tons of starch potatoes are processed
each year at the production sites in Emlichheim (which is also the company‘s head
office), Wietzendorf in Lower Saxony, and Kyritz and Golßen in Brandenburg. As
Germany‘s largest producer of potato starch and the world leader in the manufacture of
refined starch products, proteins and fibres, the group is well-established in the market.
As of January 7 2013, the operational side of Mecklenburger Kartoffelveredlung‘s business
will trade under the name of Emsland Food, Werk Hagenow. Retail business and energy
management will remain under the Mecklenburger Kartoffelveredlung’s banner. At
its sites in Cloppenburg and Wittingen in Lower Saxony, Emsland Food GmbH already
processes more than 500,000 tons of potatoes into high-quality potato flakes and
granules. With three plants, Emsland Food GmbH will become the European market
leader in the production of dehydrated potato products and will further continue to
expand its market position around the world.
Integrating Mecklenburger Kartoffelveredlung into Emsland Group‘s organisations and
structures is consistent with the company‘s long-term strategic direction and will allow
for direct, customer-focused innovations.
As the source of such a rich variety of unique and innovative products, with the widest
range of applications, it is the potato itself to be the guarantor of success for a strong
market presence of the company.
Nonetheless, we are also looking at the future, to open up new markets. Aside from
potatoes, the Emsland Group has already been processing alternative raw materials such
as peas and beans for many years now. This forms the basis for the production of new
starches, protein and fibre products. Natural treasures are nurtured and cherished, and
processed in harmony with nature. This guiding principle is reflected in the company‘s
motto – „using nature to create“. It means that the focus on quality and sustainability
starts with the cultivation of the crops and is the reason why potatoes from this region
are so tasty.
The very best this valuable crop has to offer makes its way into delicious potato
products. Those products have been developed, improved and perfected by the potato
specialists of Mecklenburger Kartoffelveredlung within more than 20 years. Food with
the „Mecklenburger Küche“ label doesn‘t just taste delicious – it is also simple, quick
and very easy to prepare.
Around 250 people are employed at the Hagenow site of production. This is
where – besides the well-known Goldpüree mashed potatoes - also potato dumplings
and fried potatoes are produced under the „Mecklenburger Küche“ brand name, for biger
and smaller appetites. Sales of the brand are focussed around retail customers, major
customers in the catering industry and private label business. The skills of the potato
experts and processing specialists within Emsland Group, as well as the high-quality raw
materials, are the best possible foundation for future success.
Source: Emsland Group