In a novel experiment, Walkers is to make crisps using real meat.
For weeks the biggest crisp manufacturer in the United Kingdom has been quietly remaking its best-selling lines with authentic British ingredients and trialling the packs in shops.
The biggest changes, however, involve the two meat lines, smoky bacon and roast chicken, which previously contained no meat.
Walkers is planning to make smoky bacon with extracts of British pork certified ethical by the RSPCA and roast chicken with actual free-range chicken.
The move to home-grown British ingredients – to be promoted by Gary Lineker in a social media campaign next month - has caused some controversy among vegetarians.
Some of them have got a taste for the meat flavours, which were previously given a tick for vegetarianism and labelled “Suitable for vegetarians” and some have urged Walkers to rethink.
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Chips and Snacks