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United States, August 25, 2010
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The United States Potato Board presents the 2010 National Eating Trends Report. The objective of this report is to track and examine in-home potato consumption trends.
Data for this report is obtained from the NPD Group’s National Eating Trends database. It is composed of a panel of 2,000 households where the participants report all foods and beverages consumed by all individuals in their household during an average two-week period via a paper diary. The panel is balanced to the US Census on key demographic variables and is distributed evenly throughout the year so all seasons are represented equally.
Data is measured as an “eating” and does not attempt to measure actual volume consumed. In-home consumption includes all foods and beverages prepared and/or consumed in the home and carried meals prepared in the home, i.e., “brown bag lunches”. The definition of potatoes throughout this analysis excludes in-restaurant and sweet potatoes. Mentions to potato consumption exclude potato chips unless otherwise stated. This report is based on 2009 data.
Below you’ll find both the full report and a one-page summary of the report’s insights and implications to the industry.
Highly recommended!
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| United States, August 10, 2010
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With the start of the USPB’s new fiscal year (FY11) July 1, the newly revised Long Range Plan (LRP) is now available at www.uspotatoes.com/120lrp.html. The Long Range Plan is the USPB’s annual strategy document that guides each and every program the Board undertakes. Read the USPB’s LRP, and you will have an excellent overview of every program at the USPB.
The FY11 LRP represents the final year of the FY07-FY11 LRP, the third such USPB Long Range Plan developed and executed since November 1999. Like the two Long Range Plans that preceded it, this version of our strategy is focused on the activities with the greatest upside potential for the industry. It is through the successful implementation of these strategies that we will achieve our ultimate goal: “MAXIMIZING RETURN ON GROWER INVESTMENT.”
You have access to both the complete document (5MB pdf!) as well as the individual chapters
Makes for some good reading! | | | |
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