Booth sales for The PROCESSING ZONE, a new exhibit area at PACK EXPO International 2010 (Oct. 31–Nov. 3, 2010; McCormick Place, Chicago), have exceeded expectations and the area has been expanded to 70,000 square feet, according to show organizer PMMI.
“PMMI originally estimated The PROCESSING ZONE could reach as much as 50,000 square feet,” says Charles D. Yuska, president and CEO, PMMI. “We’ve exceeded our estimates, and we’re expanding to accommodate the demand.”
The new pavilion will highlight the latest processing technologies for a range of market sectors including food, beverage, baked goods, snack food, meat, dairy, produce, pharmaceuticals and cosmetics.
“The commitments from processing suppliers demonstrate the industry’s support for PACK EXPO’s expanded focus on the packaging and processing supply chain. With processing solutions integrated directly into PACK EXPO, consumer packaged goods companies (CPGs) will be able to address the production line as a complete process and find innovative technologies to help improve overall operational efficiency,” adds Yuska.
Related PotatoPro Newsletter