PotatoPro Newsletters

This PotatoPro Newsletter Special is entirely dedicated to the Interpom | Primeurs 2012. Interpom | Primeurs 2012 will be this years top event in the European Potato Industry, with 255 exhibitors. In this newsletter we highlight some products to look out for.

Season's Greetings, from all of us at PotatoPro!

For many years you didn’t hear much on french fries from fast food restaurants. And that has hurt the product. If there is no pride invested in the product and if there is no effort to distinguish it from the neighbour’s french fries, quality might slide, the product easily becomes a bulk item and innovation in the category suffers as consequence.

I just came across a very interesting piece of research, that was also very nicely described in a blog post by one of the authors. A must read for marketers of potato chips - especially if you want to sell your chips expensive...

At a time when a record number of people are looking for potato recipes - mainly due to the Thanksgiving holiday in the United States where (sweet) potato plays a star role - we thought: Why not create the “Ultimate Potato Recipe Collection”?