|
Food Innovation Online has officially launched its new website PotatoPro
at
http://www.potatopro.com. PotatoPro is entirely dedicated to potato
products, including French fries, Chips and Snacks, Starch and the Potato supply
chain. Targeting professionals worldwide, PotatoPro offers the most extensive
and up to date collection of News, Company Directories, Internet Resources,
Books, Market Research, Equipment and Expert Advice for the Potato Processing
Industry.
Florenceville, NB, Canada (Bluehost/PRWEB
) November 1, 2007 -- Food Innovation Online has officially launched its new
website
PotatoPro.
PotatoPro is entirely dedicated to potato products, including French
fries, Chips and Snacks, Starch and the Potato supply chain. Targeting
professionals worldwide, PotatoPro offers the most extensive and up to date
collection of News, Company Directories, Internet Resources, Books, Market
Research, Equipment and Expert advice for the potato processing industry.
"Moving the site was very important for us, since we continuously work to
improve the user experience", says Paul van Eijck, who founded Food
Innovation Online in 2006. "Based on experience with our first site, we saw
opportunities to make it easier for visitors to find the information they
need."
This resulted in a simplified navigation and a dynamic way to offer
related content. We created topics (like French Fries, Chips and Snacks,
Processing Equipment, QSR chains) to target specific interests in the potato
industry.
"We also wanted the site to look better. When we asked our readers to
suggest possible improvements of the original site, the inclusion of more
graphics was one of the top suggestions," says van Eijck.
PotatoPro offers a free subscription on a Newsletter that weekly
addresses a potato processing topic in the news. The PotatoPro Newsletter
also informs on the latest Products, Events and News. "The changes will also
improve the deliverability of the PotatoPro Newsletter, one of the ways we
stay in touch with our audience, something we find of critical importance".
"Still, our website is only one of the ways we help people find their way
in the global potato processing industry. People can always contact us and
ask for further assistance for their specific project or issue. It's the
combination of magazine, web shop and consultancy firm that sets us apart,"
says van Eijck.
New features include:
- Simplified navigation
- Dynamically generated Related News topics
- Dynamically generated News section on all companies in the
directories
- Dynamically generated featured articles
- Expanded section with conferences, exhibition, auctions and webinars
- Improved search function
- Inclusion of graphics with articles
- Creation of topics of interest in both the
News section and the
Directory of Potato Processing Companies
The following topics were created:
- French fries and Potato Specialties
- Chips and Snacks
- Dehydrated potato products
- Potato Starch
- Ingredients for potato processing
- Processing Equipment
- The Potato Supply Chain
- QSR chains
- Industry Associations
Food Innovation Online Corp:
Food Innovation Online Corp is a Canadian company providing Services to the
Food Industry, the Potato Processing Industry in particular. Food Innovation
Online was founded in 2006 by Paul van Eijck in Florenceville, New Brunswick.
|