Features New and Improved
For Consumers and Industry
States, February 10, 2010
The Idaho Potato Commission (IPC)
recently debuted its newly enhanced
Website, which includes innovative as
well as improved resources for
consumers, retailers, foodservice
professionals and industry members.
"We are proud to be 'spud central' for home cooks and potato pros, alike,"
said Frank Muir, President/CEO, IPC. "Whether you've come to our site for
personal or professional purposes, visitors to
www.idahopotato.com will enjoy its
fresh, easy-to-navigate layout which has hundreds of recipes, tips,
nutrition information, industry news and even a kids' page."
Understanding the critical need to immediately capture the attention of a
variety of online audiences, the IPC's design firm, Foerstel, based in
Boise, ID, updated the IPC's Website homepages with rotating banners
highlighting timely news readily available for
foodservice operators and
industry members. With recipes as
the #1 traffic driver to the site, there is now a primary homepage spot
which showcases a different, seasonal recipe each day. In order to help
promote the IPC's rich 500+ recipe database, Foerstel created an engaging
homepage application for the consumer and foodservice Websites that actually
lists the top ten recipes viewed during the week, chef endorsements as well
as answers to frequently asked questions.
Retailers looking to pump up their potato sales have a dedicated Website
loaded with resources and tools they can download. Information on promotions
like the IPC's Potato Lover's Month Retail Display Contest, POS kits, a
handy size guide and the new Shippers/Processors directory are all readily
available in one convenient location.
The Idaho® potato foodservice industry also has its own Website with an
exciting, new addition:
Dr. Potato, a blog written by the
IPC's resident "potato doctor" Don Odiorne, VP Foodservice, IPC. Visit the
foodservice site to submit questions and view Dr. Potato's recent diagnoses.
Both commercial and non-commercial operators looking for innovative ideas
for enhancing their menus can easily peruse recipes, view "how to" videos,
secure the latest Shippers/Processors directory as well as read (and
subscribe to) the IPC's quarterly newsletter,
The Rave Review.
The IPC's industry relations area of the site shares the latest news
pertinent to growers, shippers and processors. It features a subscribe link
for the IPC's industry-focused e-mail newsletter,
The Idaho Edge, as well as acreage
reports, research articles, historical harvest photos and a poignant video,
Potato Farmer Poetry, which honors generations of Idaho® potato farmers. In
addition, the IPC has updated its
licensing Website with
easy-to-follow, step-by-step instructions detailing how to obtain and
properly use the "Idaho®" potato and "Grown in Idaho®" seals. These
federally registered Certification Marks protect the Idaho® potato brand by
ensuring potatoes and potato products showcasing the seals were, in fact,
grown in Idaho.
For easy-to-share Idaho® potato-inspired news, the IPC revamped its
newsroom to include user-friendly
press releases with downloadable multimedia content - important elements
that fulfill the timely needs of news professionals.
on the Idaho Potato Commission on PotatoPro