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December 17, 2008
 The
United States Potato Board’s (USPB’s) Dehydrated Potato Program attracted a
record number of interested attendees at the 2008 Food Ingredients Asia
Trade Show. The USPB recently participated in this event where international
ingredient manufacturers, importers and distributors gathered to exhibit
their food ingredients and products to potential customers sourcing
ingredients for bakeries, restaurants, snacks, confectioneries or other food
products they manufacture. This tradeshow also attracts international
importers and distributors seeking to represent ingredient manufacturers in
their home countries or regions.
The USPB’s booth was
prominently themed with materials and elements supporting the “International
Year of the Potato”. Each day, the booth showcased 13 different recipes
developed in USPB target markets of
Mexico,
Japan,
Korea,
China,
Singapore,
Malaysia,
Indonesia,
the Philippines
and Thailand.
In addition, Au Bon Pain’s Whole Wheat Bagel, a food item developed as a
result of the company learning about dehy at the 2007 Food Ingredients Asia
Trade Show, and with USPB technical assistance, was part of the
international showcase representing
Thailand.
 Visitors
also received recipes and US Dehy information and materials. Two US Dehy
Processors,
Idaho Pacific and
Idahoan Foods also attended this trade show and were available to make
sales, answer questions and receive contact information. Two-hundred and
fourteen visitors from 186 companies and 17 countries visited the USPB’s
booth with interest. There were also 24 importers seeking information
to distribute US Dehy Potato Products for bakeries, restaurants,
supermarkets, food and snack manufacturers in their markets.
More News from the USPB on PotatoPro
For more information, contact:
David Fairbourn
Manager, Industry Communications & Policy
United States Potato Board
+1 303-873-2331
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