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July 7 2009
To tap into the growing consumer trend for nostalgic brands, United Biscuits
UK , a leading UK manufacturer of snacks, biscuits and cakes, has redesigned its
Brannigans range to generate extra sales. Available now, the new design draws
inspiration from the brand’s fondly remembered brown paper packaging.
Brown paper look
Returning to the look of the brown paper packaging, the redesign will
continue to feature Mr Brannigan, but also emphasises Brannigans’ heritage,
quality ingredients and nutritional upgrades. The range has had a 65% reduction
in saturated fat.
18% growth
The range is available at an MRRP of 53p in 40g handy packs in the
intense-flavoured Roast Beef and Mustard and Smoked Ham and Pickle flavours.
Worth £2m RSV, Brannigans is growing by 18%, proving consumers are demanding
proper thick cut crisps.
Helen Warren-Piper, Director of Bagged Snacks UBUK, commented: “Brannigans
has always had a very loyal consumer base due to its strong British flavours and
quality ingredients. There is a growing consumer demand for nostalgia brands and
we feel that the new packaging will strike a chord with those who remember the
old brown paper bag. Sales have grown strongly in the last year, so retailers
should stock the brand for extra sales and profit.”
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