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United States, April 7, 2009
All new potato varieties developed by the Pacific Northwest Tri-State
Breeding Program are now licensed to PVMI (the Potato Variety Management
Institute), a non-profit marketing and administration organization for the
Tri-State Potato Breeding Program. PVMI is currently requesting proposals
for sublicensing a new purple-fleshed, purple-skinned potato variety.
This is the first time a specialty potato variety developed by the
Tri-State Program will be sublicensed to only one or a few private
companies. An exclusive or semi-exclusive license/s will make it possible
for the licensee(s) to more aggressively establish and support marketing of
this new potato variety.
In the past, Tri-State developed potato varieties have been released
through public release and protected under a PVP (Plant Variety Protection).
Potato varieties were typically available to any seed grower who wanted to
grow it.
The use of a limited access licensing process will help differentiate
this specialty potato from other varieties, marketed by the sub-license
holder and eventually be sold at a premium price. Named PURPLE PELISSEE
(POR01PG16-1), this purple-fleshed, purple-skinned variety has ranked high
in taste and processing trials. Further information is available at
www.pvmi.org.
“If successful, we expect this will lead to additional marketing
opportunities for specialty potato varieties developed by the Tri-State
Breeding Program,” Debons said. The deadline for receipt of proposals is May
30. For more information, contact Jeanne Debons, PVMI Executive Director,
541-318-1485; or email
jeannedebons@msn.com.
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