Dear Subscriber,
Before I forget: today we officially launched the new PotatoPro
website. We sent out
this press release.
Today's topic is low fat French Fries.
Yes, we have addressed that topic before and we will
probably do that again in future. Why? Because health is one
of the key drivers in consumer behaviour and the potato
processing industry is responding to that with new
initiatives. Earlier we addressed
Aviko's Frideale and
McCain Foods low fat oven Fries.
This time we focus on
Farm Frites low fat French Fry initiative: Nature's
Goodness. Nature's Goodness
is a French Fry that is prepared in a regular fryer.
However, as a result of a special preparation process in
the factory, Farm Frites claims a 50% reduction in fat
content compared to the standard french fry. This is quite
an amazing reduction (for comparison: Aviko's Frideale
claims only a 30% fat reduction).
The reduction in calories is 30%. These nutritional
properties put the product in the
preferred category of the Dutch nutrition standard,
comparable to cooked potatoes.
A while ago Nature's Goodness was introduced for use in
schools in the UK, but now the product is launched in the
Netherlands for the "Cafetaria" (Foodservice). A Cafetaria
is a kind of a cross-over between a traditional Belgian
Frietkot and a McDonald's.
Very cleverly, Farm Frites requires Foodservice
operations that sell Nature's Goodness French fries, to fry
the Nature's Goodness French Fries in a healthy frying oil,
adding to the healthy image of the product.
Farm Frites puts some powerful marketing behind this
launch: Farm Frites offers to spread door-to-door leaflets, good for a portion healthy fries at their
costs, in the neighborhood of each establishment that starts
selling this product.
Farm Frites has set up a special production line to
manufacture Nature's Goodness. Nature's Goodness is not sold
in retail.
More on Nature's Goodness:
In English/In
Dutch.
For this week's featured book and market research report
we stayed with the topic of low fat. This week's featured
book: Improving the fat content of food and
market research: Moderation and Avoidance Trends
in Food and Drinks: Implications for 'Better-For-You'
Offerings.
And of course there is News..
Enjoy Reading,
Paul van Eijck
Since in
last weeks newsletter there was a problem with the link
to the overview of conferences and exhibitions in 2008 we
are going to try again: Upcoming
events in the
year of the potato (and a few still left in the
remainder of 2007!)
Moderation and Avoidance Trends in Food and Drinks:
Implications For 'Better-For-You' Offerings
Detailed insight and analysis
covering healthy eating attitudes and
behaviours, especially regarding fat,
sugar, salt, carbs and calories.
Exploring consumer awareness and understanding of different
nutrients and a review of the latest literature on
nutritional labelling. Showcases the latest best-practice
product and marketing innovation highlighting just how to
capitalize on changing trends in the long-term.Strategic
conclusions and actions highlighting how manufacturers and
retailers should direct resources towards changing trends.
Read more...
More Market Research Reports
Improving the fat content of foods
- Reviews the influence of dietary fats
on health
- Investigates practical strategies for
improving the fat content of food products
- Discusses improving the fat content of
foods whilst maintaining sensory quality
- Written by a distinguished editor and
international team of contributors
As health problems such as obesity, heart disease and
diabetes increase in many developed and developing
countries, the food industry has come under mounting
pressure to improve the nutritional quality of its products.
Particular attention has focused on the health problems
associated with saturated fats in food and on the potential
health benefits of increasing monounsaturated and
polyunsaturated fat content. Summarizing key research in
this field, this important collection reviews both the
influence of dietary fats on health and practical strategies
for improving the fat content of food products.
Read
more...
 Last week we referred here in the
featured article section
to a
GAIN report on China. This report was well read. Since meanwhile
comparable reports were published on
the Frozen French Fry industry in Japan and
Canada, we make these GAIN reports this weeks featured
article.
French Fries and Potato Specialties
More News on French Fries and Potato Specialties
Dehydrated Potato Products
More News on Dehydrated Potato Products
Chips and Snacks
More News on Chips and
Snacks
Potato Supply Chain
More News on Potato Supply Chain
Potato Starch
More news on Potato Starch
Ingredients for Potato Processing
More News on Ingredients for Potato Processing
Industry Associations
More News on Industry Associations
Other
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Food and Drink Federation (FDF) |
The Food and Drink Federation is the voice of the
UK food and drink industry, the largest
manufacturing sector in the country. FDF's
membership comprises manufacturers of all sizes as
well as trade associations and groups dealing with
specific sectors of the industry.
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| United Kingdom |
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