Dear Subscriber,
Earlier this week I noticed the following headline: "Sedentary
lifestyle not to blame for obesity".
That title sure attracted my attention. Can we now stop
exercising??
It was the title of a press release issued by the
University of Aberdeen (UK) regarding a scientific
publication by one of their scientists with the less
eye-popping title "Physical
activity energy expenditure has not declined since the 1980s
and matches energy expenditures of wild mammals."
published in the International Journal of Obesity.
So what is this publication about?
The authors, KR Westerterp of the University of
Maastricht and JR Speakman of the University of Aberdeen
used a sophisticated technique to indirectly measure the
amount of energy used for physical activity and discovered -
according to this press release - that "we burn the same
calories on physical activities as we have done over the
last 20 years." And continue "...suggesting
increased food intake may be the more important factor in
obesity."
It took many years to appreciate the complexity of the
obesity issue and now we are back to square one?
It turns out I was not the only one who took a closer look
at this publication. The National Health Service Knowledge
Center (NHS, UK's
state run health service) did a
detailed analysis of the various uncertainties in the
publication and presented this under the title "Exercise
still helps to combat obesity."
The NHS writes: "On its own, this study doesn’t overturn
conventional wisdom that changes in energy intake and
physical activity both have a part to play in the emerging
obesity epidemic."
This clearly shows how hard it is to present useful
research in a balanced way.
On a related note: while visiting the savory snack
manufacturers at the All Candy expo last month I was
impressed with the range of healthier products presented
there: low fat, baked, organic were frequently mentioned
product attributes. You can find some examples in the New Companies
section of this Newsletter and in our earlier impression of
All Candy Expo 2008.
Enjoy reading,
Paul van Eijck
Kidfresh: developing healthy kid-friendly convenience foods
This report on Kidfresh forms part of Datamonitor's case
studies series, which explores business practices across a
variety of disciplines and business sectors. It looks at how
the New York-based retailer capitalizes on the health and
convenience trends which are driving kids' food consumption.
Read more...
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Improving the health promoting properties of fruit
and vegetable products
Consumers are advised to increase fruit and vegetable
consumption, but the health effects of increased intake are
not fully understood. This important collection brings
together information on the health-promoting properties of
fruit and vegetables.
Read
more...
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QSR Restaurants
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Health and Nutrition
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Energy and Environment
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Food Trends
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LesserEvil Snack Brand Co |
United States |
| Recently
established US manufacturer of "better for you
snacks", using brand name Lesser Evil. This year
they launched the |
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Natural Snacks, LLC (Michael Season's) |
United States |
| Natural
Snacks, LLC is a snack manufacturer in Oregon
producing a range of "better for you" snack
products, such as kettle cooked potato chips
and baked potato chips. Products are marketed using
brand name Michael Season's, named after the owner
of the company. Michael Season started out as grower
of organic potatoes. The company’s most successful
products to date is Michael Season’s Reduced Fat
Potato Chips. |
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Popchips Inc. |
United States |
| Popchips,
Inc. is a manufacturer of snacks prepared by
"popping", rather than frying or baking. Popchips
uses potato, rice and grain as ingredients. Popchips
inc was formed in 2007. |
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Wenger |
United States |
| Wenger is
a manufacturer of extruders (single and double
screw) and drying systems. |
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The Potato Company |
Netherlands |
| The Potato
Company (TPC) is a Dutch exporter of seed
potatoes. The company is recently established. |
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