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Dear Subscriber,
Controlling portion size is one of the corner stones in
the efforts to reduce Obesity. In an effort to help
consumers control portion size, snack manufacturers are
increasingly offering these small packages.
That is a step in the right direction. Right?
Maybe not. Research just published in the Journal of
Consumer Science based on a dissertation of Rita Coelho do
Vale at the University of Tilburg suggests smaller packages
can lead consumers to eat more, by blunting their wariness
about how much they consume. The small packages seem to "fly
under the radar" of self control mechanisms, as the
researchers describe it.
A total of 104 students were offered potato chips while
watching television. Half of the students had first
participated in a supposedly unrelated study that made them
aware of their body shape (weight-conscious students).
|
|
Weight conscious students |
Control |
|
Likelihood of opening 45 g bags of chips |
58% |
74% |
|
Likelihood of opening 200 g bags of chips |
29% |
56% |
|
|
Weight conscious students |
Control |
|
Potato Chips consumed from 45 g bags |
46.1 g |
50.9 g |
|
Potato Chips consumed from 200 g bags |
23.5 g |
59.0 g |
Small bags are opened more readily, in both groups. And
although the control group ate an about equal amount of
product from each type of bags, the weight conscious group
consumed about twice as much from the small bags.
I guess the most sensible decision from a company point
of view to avoid any issues is to offer both packaging
formats, maybe with an extra large format for dieters???
And if you need another excuse to rip open a LARGE bag of
potato chips, this same thesis suggests that it may actually
be beneficial to (preplan to!) "sin" and indulge now and
then, because it keeps up the motivation.
If you were just trying to lose weight, maybe these are
things you would rather NOT know, but just in case you want
all the details:
Enjoy reading,
Paul van Eijck
International Potato Processing and Storage
Convention 2009: June 23-25 on Prince Edward Island, Canada.
 The
Key Technology blog by Tim Reardon, is one of the "Potato
Processing spots" in cyberspace to keep track of. I do that
by using the RSS feed of Tim's blog on my Google homepage. [Did
you know PotatoPro also offers RSS feeds of all News?]
Especially if you want to know more on optical sorting this
is a blog you should check out.
Last week
Tim Reardon reported on the International Potato Processing
and Storage Convention 2008 in Warsaw. If you were
not there, you can get an idea of what you missed.
And in case you are inspired by Tim's blog - take note of
date and location of next years convention, June 23-25, 2009
on Prince Edward Island, Canada, for me almost "around the
corner".
Tim, I will be there!
More
Events...
Changing Grocery Shopping Patterns
Grocery shopping in Europe and North America is changing as
shoppers focus on value and product range. This has
encouraged the development of new forms of retail channel
which consumers are using in new and different ways. This
report explores attitudes towards the different factors
shaping the retail environment and how shoppers are behaving
as a result of this.
Read more...
More Market Research Reports
 Improving
the health promoting properties of fruit and vegetable
products
Consumers are advised to increase fruit and vegetable
consumption, but the health effects of increased intake are
not fully understood. This important collection brings
together information on the health-promoting properties of
fruit and vegetables.
Read
more...
More Books
Potato HotBox
Rapid assessment of potato bruising overnight
The Martin Lishman SMQC Potato Hot Box is an economic bruise
testing device that assists with crop assessment on-farm
before the potatoes go into store or for processing. It can
also bring larger processing operations up to date.
Investment in on-farm quality control means less risk of
crop rejection after delivery to the customer and storage
management decisions based on more accurate information
about the state of the crop.
The Hot Box indicates bruise levels after just 12 hours. It
has an integral heavy duty fan, thermostatically controlled
heater, water reservoir and timer. Separate trays allow
periodic sampling throughout the work period. Different
models are available to suit different size operations.
Read more...
More products
Food and Beverage industry 2012. The Dutch Perspective
Deloitte offers their view on the developments in the Food
and Beverage Industry in this paper "Food and Beverage
Industry 2012, the Dutch perspective". Although this paper
focuses on the Dutch situation, I recommended this paper no
matter where you are located. This paper may be force you to
think about questions such as: "Does my Brand have an
opportunity to survive". It also offers clear guidance on
what can be done to strengthen a companies position.
i
French Fries and Potato Specialties
More News on French Fries and Potato Specialties
Chips and Snacks
More
News on Chips and Snacks
Dehydrated Potato Products
More News on Dehydrated Potato Products
Potato Starch
More news
on Potato Starch
Other Potato Products
More Other News
Ingredients for Potato Processing
More News on Ingredients for Potato Processing
Processing Equipment
More
News on Processing Equipment
Potato Supply Chain
More News on Potato Supply Chain
QSR Restaurants
More News
on QSR Restaurants
Health and Nutrition
More
News on Health and Nutrition
Energy and Environment
More News on Energy and Environment
Food Trends
More News on
Food Trends
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Pipers Crisps Ltd. |
United Kingdom |
| Pipers
Crisps is a small potato chips manufacturer in the
UK |
|
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Middleswarth Ira & Son |
United States |
|
Middleswarth Ira & Son is a small potato chips
manufacturer in Pennsylvania. |
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Royal Potatoes JSC |
Bulgaria |
| Royal
Potatoes JSC, located near Sofia, is currently the
only french fry manufacturer in Bulgaria. The french
fry factory has a current installed capacity of 1500
kg/h. In order to ensure a supply of good quality
potatoes for french fry production, Royal Potatoes
includes an expanding agricultural operation. |
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Bühler AG Extrusion Systems
|
Switzerland |
| Bühler AG
is specialized in the design of processing plants
and is manufacturing a range of processing
equipment. For the savory snack industry, Bühler is
an important supplier of extruders. In June 2008,
Bühler acquired
Aeroglide, making the Bühler group also an
important supplier of driers to both the french fry
industry and the savory snack industry. The Buehler
Group has its headquarters in Switzerland and has
over 6800 employees worldwide. |
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Potato Products of Idaho, LLC |
United States |
| Potato
Products of Idaho. LLC is a manufacturer of frozen
baked potatoes. The company, established in 1998 is
located in Rigby, Idaho. |
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