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was only last week that we wrote in the
PotatoPro Newsletter about McDonald's "World Famous Fries".
We stated: "it is clear that McDonald’s wants us to know
a lot about how their products are made".
Looks like we nailed it:
Earlier this week we found
a publication (in German) that in Germany had started a TV
advertising campaign informing viewers how McDonald's
products are made.
And just yesterday,
McDonald's announced the Roll out of a new generation Global
Packaging design. The new packaging design will
illustrate - indeed - McDonald's Food Quality Stories.
The packaging will have the same design elements anywhere
in the world, but the
text message may differ. E.g. on the french fry package there is a small difference
between the text in the UK and the US: US text (see
picture): "Why are our fries the gold standard? Because only
a select number of potato varieties makes the cut".
On the US package this is followed
by the familiar "i'm lovin' it"
while the UK version adds: "Hot, crispy, and
The new McDonald's packaging will be introduced in United
Kingdom, Ireland and the United States starting in November
of this year. Roll out in other countries will follow in
2009 and 2010.
Paul van Eijck
Snack Food Association organizes Acrylamide
Workshop, December 2-3 2008 Columbus (OH), United States
Snack Food Association (SFA) is sponsoring a 1-day
workshop that focuses on the existing and emerging
technologies that are available to reduce the formation of
acrylamide during the manufacturing process for potato based
The primary goal of the workshop is to provide a format
for experts in their respective fields to discuss the
processes that lead to the development of acrylamide and the
state of technology for methods to reduce acrylamide levels
in snack foods.
Datamonitor’s ‘Global Foodservice' industry profile provides
readers with essential top-level data and analysis covering
the Foodservice industry. The profile includes market value
and volume information, basic industry segmentation figures
and market share information for leading companies. Review
which factors are affecting the industry from a number of
different perspectives with this report’s five forces
More Market Research Reports
Acrylamide and other hazardous compounds in heat-treated
Summarising the latest research in this field, this
important collection discusses both the formation of
health-hazardous compounds during heat treatment of foods
and practical methods to minimise their formation.
Recently we dedicated a PotatoPro Newsletter to
glycoalkaloids in potatoes.
Here is another interesting overview on the topic.
French Fries and Potato Specialties
More News on French Fries and Potato Specialties
Chips and Snacks
News on Chips and Snacks
Dehydrated Potato Products
More News on Dehydrated Potato Products
on Potato Starch
Other Potato Products
More Other News
Ingredients for Potato Processing
More News on Ingredients for Potato Processing
News on Processing Equipment
Potato Supply Chain
More News on Potato Supply Chain
on QSR Restaurants
Health and Nutrition
News on Health and Nutrition
Energy and Environment
More News on Energy and Environment
More News on
Deepa Industries Ltd (Tropical Heat)
Industries is one of the largest manufacturers of
potato snacks in Kenya. Potato Snacks include Crisp,
Chevda and Sticks. Other snacks include popcorn,
extruded snacks, peanuts, and fried peas. The
company is 35 years old and uses the brand "Tropical