For many years, organizations like the United States
Potato Board, the Potato Council and many other associations
and companies are working hard to educate the public that
the potato is a very healthy food.
is, part of that message is lost, because the organisations
conveying this message are obviously stakeholders. Let's
just say that we do not expect a "rice board" to convey any
other message than that rice is the best food in the world.
That is why I found it of particular interest to read
Katz of the Yale Prevention Research Center, together
with a group of scientists had developed what they call an
"Overall Nutritional Quality Index" (ONQI™) or NuVal
A single score between 1 and 100 summarizes all
nutritional aspects of a food, the higher the number, the
healthier the food. It will serve similar objectives
as the Health Check label of the Heart and Stroke foundation
or the traffic light system in the UK: help the consumer
make healthy choices.
The Researchers developed complex and proprietary
algorithm with as input a range of "healthy" and the
"unhealthy" substances in the food, that eventually results
in a single score. The idea is summarized in the graph
Nuval score is now published for a range of foods. Of
course, the first thing I did was check out where the potato
ends up. Here are some highlights:
Potatoes score better than all meats and fish
and better than milk, even if it is skim milk .
Although many vegetables and fruits score higher than
potatoes, potatoes score better than grapes, banana,
blackberries and Iceberg Lettuce.
The system will be introduced shortly - probably still
this year - by at least three supermarket chains in the
I have not seen any scores for potato products yet. I am
working to figure out how a manufacturers can use these
scores in product development. I will keep you updated.
So remember, if you want to make the case that
the potato is healthy, the number is:
Paul van Eijck
Meeting Fruit and Vegetable Targets
Encouraging consumers to increase their intake of fruit and
vegetables is a worldwide issue. The benefits of meeting
fruit and vegetable targets, which typically vary on a
national basis, are becoming more apparent to nutrition
conscious shoppers who are adjusting their eating habits
accordingly. This report identifies the implications for
both produce and packaged goods' players
More Market Research Reports
Improving the health promoting properties of fruit and
Consumers are advised to increase fruit and vegetable
consumption, but the health effects of increased intake are
not fully understood. This important collection brings
together information on the health-promoting properties of
fruit and vegetables.
The Smart Spud can help
prevent bruised potatoes from going into storage or onto the
retail shelf. The Smart Spud is a wirelessly monitored device
simulating a potato. Using the Smart Spud you can cut potato
bruising and damage by at least 10% of your current rate, adding
that much more profit to your bottom line.
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Chips and Snacks
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Dehydrated Potato Products
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on Potato Starch
Other Potato Products
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Ingredients for Potato Processing
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Potato Supply Chain
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on QSR Restaurants
Health and Nutrition
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Energy and Environment
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B.V. manufacturers machines for the fresh processing
of potatoes, carrots, onions, salads and other
agricultural products. For processing potatoes for
the fresh market Sormac offers machines for e.g.
cleaning, peeling and grading. Sormac provides stand
alone machines as well as complete production lines
and services its machinery worldwide.
Natraj Foods (Lip Chip)
Cold Storage and Food Pvt Ltd is a manufacturer of
snacks including potato snacks in India. Natraj
Foods sells its snacks using brand name "Lip Chip".