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Potatoes are generally known as an inexpensive food. That is
great for consumers throughout the world and it may actually
help the potato market in the current rough economic
But - as a potato farmer - wouldn't it be great if you could
charge a little extra?
In France, on the Island of Noirmoutier, they figured it
out: instead of selling potatoes at the
regular market price, they created a niche market for a
specifically grown premier potato so exclusive that the
potato ended up
on this somewhat obscure list of the most expensive foods in
the world: Voila, La Bonnotte. If you want to buy this
spud, you probably can't even get it. And if you are
on the list of the lucky few, you have to pay something like
35 Euro/kg (USD 50) and prices are said to go as high as 500
Euro (USD 700).
What makes "La Bonnotte" so special?
"La Bonnotte" is grown only on
Noirmoutier, an island in the Atlantic ocean of the
coast of France. Anually, only about one hundred tons
of the variety is harvested. Harvesting this variety is done
by hand during the first week of May. Since "La Bonnotte" is
grown on soil that is regularly covered by the sea and
fertilized by algae, it has a special salty potato taste,
reminiscent of the sea.
interesting fact for potato breeders working hard to adapt
potato varieties to market requirements: The small, fragile
Bonnotte does NOT meet those criteria. In fact, La Bonnotte
deviates so much, that at a certain point in the past
the Noirmoutier potato cooperation banned its cultivation.
Luckily that got corrected.
Although the exclusivity of "La Bonnotte" will not likely be
outdone, it makes you wonder: what other opportunities for
special potatoes are feasible?
a few thoughts: a special variety, a special flavour, a
special shape (did you notice the
heart shaped potatoes offered by Tesco in the UK around
Valentines day; yes, also from France), small size (a
Canadian company is thriving on that concept), special
nutritional properties, grown in a special location
(although just "local" may do as well).
Wouldn't upscale restaurants, farmers markets and the
grocery isle be more interesting with a range of such
Therefore, to all potato farmers out there, I challenge you
to develop your own "Bonnotte". Think out of the box... To
get you started on varieties, you may want to check out the
"potato variety atlas", over 4500
Let me know if you make progress and I will help with the
marketing by featuring your "Bonnotte" on PotatoPro.
Paul van Eijck
We invite you to step by our booth at
International Potato Processing and Storage convention.
We like to personally show you how to use PotatoPro in your
business, whether you are a manufacturer of potato products,
a supplier to the potato industry or in potato research. A
number of products from the
will be displayed. We also like to hear your ideas on how we
can best further develop PotatoPro to meet your needs in
Evolution of Organic Food and Drinks
Growth opportunities, NPD and the impact
of the economic downturn
‘The Evolution of Organic Food and
Drinks: Growth opportunities, NPD and
the impact of the economic downturn’ is
a new report published by Business
Insights that evaluates which regions,
countries and products are expected to
grow in the organic market over the next
five years. This report provides an
understanding of underlying consumer
purchasing triggers as well as an
in-depth analysis of NPD to assess
current and future trends in organic
food and drinks.
World Catalogue of Potato Varieties 2009/10
The 2009/10 edition of the World Catalogue of Potato
Varieties contains descriptions of more than 4,500 different
potato varieties which are cultivated in over 100 countries
world wide. "World Catalogue of Potato Varieties" is not
only a reference manual to researchers and breeders at
universities, colleges and institutes, but is a unique
publication with practical value to commercial potato
farmers, retailers, processors, packers, private breeders of
potato seed, and others in the industry. Covering nearly all
potato growing regions of the world, it can be regarded as
the most complete and most comprehensive printed source of
its kind available.
Frying Oil Sensor CapSens5000 (Polar Compounds)
With this unit, you can
easily assess the current
quality of your frying oil. The precise measurement
technique of the new food oil sensor "CapSens 5000“
will reduce your consumption costs for frying oil
significantly and makes the customer feel good. With this
food oil sensor you can measure cold and hot oils at every
stage of the
tools for quality control
French Fries and Potato Specialties
Chips and Snacks
Dehydrated Potato Products
Other Potato Products
Ingredients for Potato Processing
Potato Supply Chain
Health and Nutrition
Energy and Environment
Columbia/Okura is a manufacturer of robotic
palletizers. The company offers palletizers
specifically designed for potato packing
Solanyl Biopolymers Inc
Solanyl Biopolymers Inc. is a Canadian manufacturer
of starch-based biodegradable polymers – Solanyl BP.
Potato Growers of Alberta (PGA)
The Potato Growers of Alberta is a non-profit potato
grower association in the Province of Alberta.
Maple Leaf Potatoes
Maple Leaf is a small manufacturer of Frozen
French Fries in Alberta, Canada. Maple leaf
Potatoes is a subsidiary of Maple Leaf Foods, a
manufacturer mainly focused on meat products.
Eurofrits is a well known supplier of a range of
potato products, prepared meat and fish products as
well as appetizers in Spain. Eurofrits has a well
established commercial network covering both Spain