In this issue:
Last week we paid attention to the retail table potato market in the United Kingdom and as promised, this week we will address developments in the UK retail market for processed potato products.
The figures we are using in the graphs below originate from the Potato Council's monthly Retail Reports. These data supplied by TNS are presented as the total sales in the 52 weeks prior to the indicated date, so we are looking at averaged yearly values.
To avoid confusion about the product we are talking about the definition: we will refer to french fries (where in the UK you say "chips") and chips (where in the UK you would talk about "crisps"). The period we look at is the year preceding October 8, 2006 till the year preceding May 17, 2009.
Click on the graphs to see a larger version.
The Retail sales value of potato chips ("Crisps") sales in this period increased 29%, mostly as a result of an increase in price of 20%. Potato chips volume increased only 8%.
Frozen French Fries and Frozen Specialties sales volume increased 5% and 3% respectively. Retail sales value of frozen french fries increased 24%, although much of the increase occurred prior to harvest 2007. Although not definitive, the last few data points for frozen specialty potato products could be interpreted as market weakness (trading down), as has been suggested by many.
Canned potatoes form a small section of the market for potato products, (<10% in volume) and volume is dropping steadily (-26%). Retail sales value decreases only (-20%) since the price increased 8% over the entire period, but during more than a year the price is slipping as well.
I don't trust the data for chilled potato product, given the -implausible- jump in October 2008. Maybe the category was redefined, still looking into that. I included the graph nevertheless to show that this is a growing segment both in value and volume, despite a decrease in price per kilogram. It is interesting to note that the price per kilo for chilled potato products is still more than double the price per kilo for frozen potato products.
Paul van Eijck
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Savory Snacks in the United Kingdom
Datamonitor's Savory Snacks in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the savory snacks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
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Snack Food Processing
This book is the definitive book on developing, preparing and processing shelf stable savory snacks. Chapters cover a wide range of topics, including ingredients, raw materials specifications, equipment, materials handling, sensory evaluation and quality control methods, and the preparation and processing of specific snack products.
USDA french fry color card
The standard colour card that is used world wide for the evaluation of french fries is the USDA french fry colour card
French Fries and Potato Specialties
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Potato Supply Chain
Health and Nutrition
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