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 Last week we paid attention to the retail table potato market in the United Kingdom and as promised, this week we will address developments in the UK retail market for processed potato products.
The figures we are using in the graphs below originate from the Potato Council's monthly Retail Reports. These data supplied by TNS are presented as the total sales in the 52 weeks prior to the indicated date, so we are looking at averaged yearly values.
 To avoid confusion about the product we are talking about the definition: we will refer to french fries (where in the UK you say "chips") and chips (where in the UK you would talk about "crisps"). The period we look at is the year preceding October 8, 2006 till the year preceding May 17, 2009.
Click on the graphs to see a larger version.
 
The Retail sales value of potato chips ("Crisps") sales in this period increased 29%, mostly as a result of an increase in price of 20%. Potato chips volume increased only 8%.
Frozen French Fries and Frozen Specialties sales volume increased 5% and 3% respectively. Retail sales value of frozen french fries increased 24%, although much of the increase occurred prior to harvest 2007. Although not definitive, the last few data points for frozen specialty potato products could be interpreted as market weakness (trading down), as has been suggested by many.
 
Canned potatoes form a small section of the market for potato products, (<10% in volume) and volume is dropping steadily (-26%). Retail sales value decreases only (-20%) since the price increased 8% over the entire period, but during more than a year the price is slipping as well.
I don't trust the data for chilled potato product, given the -implausible- jump in October 2008. Maybe the category was redefined, still looking into that. I included the graph nevertheless to show that this is a growing segment both in value and volume, despite a decrease in price per kilogram. It is interesting to note that the price per kilo for chilled potato products is still more than double the price per kilo for frozen potato products.
Enjoy reading,
Paul van Eijck
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Liven
Liven is a Spanish food manufacturer offering a range of savory snacks, including potato chips, corn chips, tortilla chips, pellets, pop corn, toasted corn and cheese curls. |
Spain |
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Blueprint Automation is a packaging automation company specializing in secondary casepacking, vision-guided robotics and total line integration. Blueprint Automation is operating worldwide.
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Netherlands |
MAFIN S.p.a.
Mafin spa is a leading pellet snack manufacturer, great part of the assortment tailor developed in cooperation with our customers. Range includes potato, cereal, multigrain pellets, snacks for frying and air popping; a large variety of shapes is available: crinkled, waved, flat, die cut, Tricot 3d perforated snacks. |
Italy |
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