It is not that microwavable french fries are something new.
They are around for quite a while in various shapes and forms.
For french fries, the microwave is at the top of convenient
preparation methods at home: no hassle at home with fryers and
frying oil and much faster than preparation in the oven.
So why is preparation of french fries in the microwave not
more common?
This has to do with the very essence of the structure of
a french fry: a crispy crust and a moist interior. A french
fry is like that, because during frying the potato strips are
heated from the outside - in. But guess what, a microwave
works exactly the other way around: it heats the product from
the inside out, making the "natural state" of a microwave heated
french fry limp and soggy. But the food technologists in the
potato industry have fixed that and have gotten better in it
over time. Nevertheless, the perfect microwavable french
fry is kind of the holy grail in the retail french fry market
and I see it as a potential game changer in this market.
Enters an iconic brand: Burger King. Burger King is no stranger
to licensing it's brand to products in the retail sector. For
years we see a number of Burger King branded savoury snacks
manufactured by the
Inventure Group and recently BK announced that their
"Apple fries" will be available in retail as well.
" In these leaner times, restaurant chains are recognizing
licensing as an excellent way to simultaneously generate new
revenue and promote the brand",
said Bill Cross, VP of food licensing for the Broad Street Licensing
Group, the company that brokered the deal between BK and
Conagra Foods Lamb Weston.
Burger King Corporation - SWOT Analysis Datamonitor's
Burger King Corporation - SWOT Analysis company profile is the
essential source for top-level company data and information.
The report examines the company’s key business structure and
operations, history and products, and provides summary analysis
of its key revenue lines and strategy.
New in the PotatoPro Webshop: This ready to use weight
in water weighing set-up is intended for use in a potato quality
assessment lab and suitable for higher volumes of potatoes (up
to 6 kilogram) as commonly applied for potatoes destined for
french fry production.
Potatoes New Zealand
Potatoes New Zealand represents the interests of New
Zealand's seed, table, and process potato growers.
New Zealand
Marvel Packers Pty Ltd
Marvel Packers are a family owned Australian manufacturer
of frozen french fries. Marvel Packers have been processing
potatoes since 1929.
Australia
Cornfields Inc
Manufacturer of the snack Skinny sticks Private label
manufacturer, focussing on manufacturing Natural/Organic
and "Better For You" snacks
United States
Diabeticom-Healthy Snacks
Diabeticom-Healthy Snacks, a division of Diabeticom
SA specializes in the production and supply of healthy
snacks to the retail and wholesale trade all over the
world.
Belgium
Bag Snacks
Bag Snacks is an Italian snack manufacturer. 'Bag' is
the acronym of its founders surname. It has a second
production plant in the Czech Republic.
Italy
BB foods
BB foods (Bankey Bihari Ji Food Products (P) Ltd.) is
a company manufacturing pre-fried frozen french fries,
a range of frozen vegetables, curries and snacks like
crisps from India.
As
far as potato news is concerned, last week I had such a moment
when I came across
So
will the
Datamonitor's
Burger King Corporation - SWOT Analysis company profile is the
essential source for top-level company data and information.
The report examines the company’s key business structure and
operations, history and products, and provides summary analysis
of its key revenue lines and strategy.