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McDonald's Happy Meal focus of new marketing campaign
March 8, 2012
McDonald's USA will introduce a new, national Happy Meal campaign this week, including TV ads promoting nutrition and active lifestyles.
The campaign complements the new Happy Meals that have rolled out nationwide and include apple slices and "kid-size"french fries. The item has 20 percent fewer calories than its predecessor.
The new Happy Meal campaign is McDonald's latest initiative to support its "Commitments to Offer Improved Nutrition Choices,"announced July 2011.