AHDB Potatoes (Potato Council)

AHDB Potatoes (Potato Council)

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AHDB Potatoes (formerly Potato Council) comprises the branding for the activities of the Agriculture and Horticulture Development Board focused on the British potato sector.

AHDB Potatoes is one of six brands of the Agriculture and Horticulture Development Board (AHDB). AHDB intends to drive collective delivery of activity in five areas covering industry strategy, technical, communications and market development, finance and HR

Prior to April 1, 2008, the organisation was called British Potato Council (BPC).

News for this Company

End of November Potato Stocks (grower held) 2015-2020 (Courtesy: AHDB)
January 24, 2021

End of November Potato Stocks in Great Britain above five year average

Grower held potato stocks in Great Britain, as at the end of November 2020, are estimated to total 3.27Mt. This is up 12.5% (363Kt) from 2019 and 4.7% (147Kt) to the 5-year average (2015-2019).
United Kingdom
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Great Britain potato production increased by 4.1% compared to last season
December 17, 2020

Great Britain potato production increased by 4.1% compared to last season

The GB potato industry accounts for over 117.46Kha of planted area this year, and is represented by 1,611 growers in 2020. Growers have faced difficult seasons of late.
United Kingdom
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Baked potato campaign will be right on target
December 08, 2020

UK Baked potato campaign will use consumer specific targeted messages

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
United Kingdom
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British potato production up as growers win battle with the weather
November 28, 2020

British potato production up as growers win battle with the weather

The total harvest of British potatoes this year will be 5.3m tonnes according to provisional estimates – up two point eight per cent (2.8%) on last year’s figure but just below the five-year average of 5.4m tonnes.
United Kingdom
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