Bord Bia (Irish Food Board)

In Ireland, a Potato Promotions Group is to be established to plan and implement a major marketing initiative over the next three to five years, which will address consumer perceptions about potatoes and drive demand. New research shows that almost tw...

The primacy of the Roman Catholic Church and the centrality of the pub are not the only staples of Irish life under threat. Fresh potatoes are losing their place as the carbohydrate of choice on the Irish plate, prompting a national campaign to arrest ...

A campaign to raise awareness about the humble spud couldn't have come at a better time for Ireland's beleaguered potato growers. A total of €300,000 has been invested in a national campaign by the Department of Agriculture, Bord Bia, Agri Award, Tea...