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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
Subsidiaries
A subsidiary of:
  • IMAG!NE
  • Off The Eaten Path
  • Funyuns
  • Maui Style Potato Chips
  • Sabritones
  • Near East
  • MUNCHIES® Cheese Fix Flavored Snack Mix
  • Munchos potato crisps
  • Lays
  • Doritos
  • Tostitos
  • Cheetos
  • Fritos
  • SunChips
  • Ruffles

News for this Company

Lays New Sweet & Spicy Honey Flavored Potato Chips
February 21, 2024

LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton

Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.
The JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
February 10, 2024

Frito-Lay announces the annual Super Bowl Snack index: how you will snack on game day - on your couch

The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.
Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII
January 26, 2024

Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII

Buffalo Wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the second-best Buffalo thing.
Potato Expo 2024 Registration
January 25, 2024

Potato Expo 2024 Shines in Austin with 2320 Attendees, Paving the Way for Las Vegas Edition on Jan 14-15, 2025

In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors with an announcement of Potato Expo 2025, Las Vegas.