Information Resources, Inc. (IRI)

Information Resources, Inc. (IRI)

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Agrico, Leo de Kock and Nedato join forces for ware potatoes.

Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services.

The company offers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performance audits, and new product forecasting; and consumer and shopper intelligence solutions that focus on leveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunity sizing, and activation strategies.

A subsidiary of:
Circana

Circana

News for this Company

More Snacking and Online Purchasing Expected for Holiday 2020
November 16, 2020

More Snacking and Online Purchasing Expected for Holiday 2020

Two out of Three Consumers Plan to Stock Up on Snacks More Now Than Before the Pandemic, with Dips Seeing Dramatic Increase in Lead up to the Holidays Due to Convenience, According to Latest U.S. Snack Index
United States
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US Potato Sales at Retail See 32% Increase in Volume Since March 16
July 23, 2020

US Potato Sales at Retail See 32% Increase in Volume Since March 16

Retail potato sales in the United States are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI.
United States
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State of Snacking 2020: How America Snacks During and Despite COVID-19
April 03, 2020

State of Snacking 2020: How America Snacks During and Despite COVID-19

The last few years have proven that snacking in the U.S. has become a lifestyle, with consumers snacking across the day. At the same time, COVID-19 is having an immediate impact on consumers’ food and beverage purchase and consumption behaviors.
United States
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Potato Retail Sales Steady for Q2
February 14, 2020

US Potato Retail Sales Steady for Q2

IRI data for the second quarter of the marketing year (October through December 2019) showed success with dollars and a decline in volume for total potato sales at retail in the United States.
United States
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