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Seabrook Crisps

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Seabrook Crisps is a potato chips manufacturer in the United Kingdom

Established in 1945 by Charles Brook and his son Colin Brook, Seabrook produces a range of crinkle cut, straight cut and premium hand-cooked lattice crisps, as well as low-calorie stick snacks, at its headquarters in Bradford, Yorkshire.

The company supplies over 20 million bags of crisps each month and employs nearly 150 staff.

Seabrook’s offering has been transformed in recent years with the launch of innovative products, including its ‘lattice’ and supported by new marketing campaigns and promotional strategy. As a result, it has grown distribution nationally, with strong positions in grocery retail, value retail and foodservice, and increased penetration to over one in four UK households.

In July 2015 LDC backed the management buy-out of Seabrook as the business embarks on a major growth drive to increase its market share.

The business has increased its retail sales value year-on-year by 12% and continues to consistently outperform the overall UK crisp market, which has grown at 4.2% CAGR since 2007 and is worth £1.1bn.

The investment from LDC, which has taken a majority equity stake in the business, will support Seabrook as it looks to invest in its manufacturing infrastructure, new product development and progress international sales opportunities. In addition, the team has identified a number of potential acquisition targets which will further enhance the customer offering.
 

(Click picture to watch video) Seabrook Crisps Corporate Presentation

Seabrook Crisps Corporate Presentation

News for this Company

Calbee buys UK potato chip manufacturer Seabrook Crisps
October 05, 2018

Calbee buys UK potato chip manufacturer Seabrook Crisps

Calbee has acquired UK potato chip manufacturer Seabrook Crisps from Private equity investor LDC
Seabrook crinkle cut potato crisps
July 20, 2015

Seabrook Crisps management buyout to lead to investments in equipment and product development

Yorkshire crisp brand Seabrook embarks on a major growth drive to increase its market share after a management buyout backed by private equity investor LDC, a subsidiary of the Lloyds Banking Group
Jonathan Bye, chief executive Seabrook Crisps
September 28, 2014

Chip manufacturer Seabrook Crisps returns to profit

Snacks firm Seabrook Crisps is hailing the success of a turnaround programme which saw the company bounce back into profit last year.
Seabrook launches front-peel packs for new lattice crisps range
September 28, 2014

Seabrook launches front-peel packs for new lattice crisps range

The UK’s first peel front crisp packets are set to be released to market by Seabrook Crisps within its new, Lattice Cut range.