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Simplot Australia

Potato wedges

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Simplot Australia is a leading Australian food manufacturer and the home of Australia's favourite food brands.

The Simplot Australia story began in 1995 when the J.R. Simplot Company expanded into Australia, acquiring iconic brands like Birds Eye, Leggo's, Chiko and Edgell. The Company has continued to grow with the addition of brands like John West, Lean Cuisine, and Quorn.

Today Simplot Australia's activities include vegetable, meat and seafood manufacturing operations that supply chilled, frozen and shelf stable products to Australia's major supermarkets and Foodservice customers.
Subsidiaries
A subsidiary of:
  • Birds Eye (Australia and New Zealand)
  • Edgell

News for this Company

StayinFront EdgeCG SaaS FMCG CRM Application
September 01, 2014

Simplot Australia implements SaaS Consumer Goods Sales Force solution StayinFront EdgeCG®

Simplot Australia implements SaaS Consumer Goods Sales Force solution StayinFront EdgeCG® for all its Sales Channels
Simplot Australia products on freezer shelf
June 02, 2014

Potato growers Simplot Tasmania reluctantly accept price rise

Prices for potato crops grown for Simplot's north-west Tasmanian factory are set to rise by AU$20 a tonne.
 Balle Bros Group
August 27, 2013

New Zealand supplier buys Mr Chips

More details have come out in the sale of Mr Chips by Simplot to New Zealand's Balle Bros, first reported by PotatoPro on August 18.
April 16, 2013

Australian French fry ad: The Birds Eye hot chip cup

Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.