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Snack Factory

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Snack Factory LLC, based in Princeton, New Jersey, was founded by snack food pioneers Sara and Warren Wilson in 2004.

The Wilsons pioneered the first flat pretzel-shaped cracker under the Pretzel Crisps® brand and rapidly gained distribution in the deli-bakery section of grocery stores. The natural, baked product immediately attracted a loyal following, and it quickly became one of the most dynamic snack brands in the U.S. The brand remains committed to providing the highest-quality, natural ingredients and exceptional taste that this growing set of consumers like to enjoy and share.

Snack Factory products are distributed nationally in grocery, mass merchandisers, club stores, and other channels.

In October 2012, Snack Factory was acquired by Snyders-Lance.
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News for this Company

The Snack Factory Pretzel Crisp
May 07, 2014

Snyder's-Lance Inc. Signs Definitive Agreement to Acquire Baptista's Bakery Inc.

Snyder's-Lance, Inc. today announced a definitive agreement has been signed to acquire Baptista's Bakery, Inc., the manufacturer of its fast growing Snack Factory® Pretzel Crisps® brand
May 07, 2013

Snack manufacturer Snyder's-Lance reports Results for First Quarter 2013

Snyder's-Lance, Inc. (Nasdaq-GS: LNCE) today reported results for its first quarter of 2013. Net revenue for the first quarter ended March 30, 2013 was $419 million, an increase of 6.5% compared to prior year net revenue of $393 million.
 pretzelcrisps
October 16, 2012

Snyder's-Lance, Inc. has completed the acquisition of Snack Factory, LLC

Last week, Snyder's-Lance, Inc. (Nasdaq-GS: LNCE), announced the completion of its acquisition of Snack Factory, LLC from VMG Partners, first announced on September 5, 2012. The transaction, which includes the fast growing Pretzel Crisps® brand, prov...
 Pretzel Crisps
September 05, 2012

Snyder's-Lance to acquire Snack Factory, LLC

Snyder's-Lance, Inc. (Nasdaq-GS: LNCE) today announced that it has entered into a definitive agreement to acquire Snack Factory, LLC and certain affiliates, for $340 million in cash.This includes approximately $60 million of net present value of future...