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Vlaams Centrum voor Agro- en visserij Marketing (VLAM)

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VLAM, Flanders' Agricultural Marketing Board, is a non-profit organisation promoting the sale, the added value, the consumption and the image of products and services of the Flemish agriculture, horticulture, fishery and agro-alimentary sector in Belgium and abroad.

VLAM is commissioned by the business community and by the Flemish government and cooperates actively with as many links in the food chain as possible. 

VLAM maintains the following potato related websites: www.aardappel.be and www.seedpotatoes.be

News for this Company

"Potatoes, prepare to be surprised" campaign will keep promoting potatoes’ versatility among millennials until end of 2025.
April 07, 2023

'Potatoes, prepare to be surprised': EU campaign highlighting the versatility of the potato to continue until December 2025

Following the success of the promotion campaign Potatoes, prepare to be surprised – Europe’s favourite since 1536 that was launched in 2020 and finished at the end of last year
Belgium with record participation at Fruit Logistica 2023
January 25, 2023

Belgium with record participation at Fruit Logistica 2023

From 8 to 10 February 2023, thirty-two Belgian suppliers of fruit and vegetables, potatoes and fruit trees, together with three trade associations and four fruit and vegetable auctions, will present themselves at the joint stand of Flanders’ Agricultural Marketing Board, VLAM, at Fruit Logistica in hall 27, at stand A 22.
Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials
January 28, 2020

Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials

CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.
March 29, 2019

Belgian potato processing industry processed over 5 million tonnes of potatoes in 2018

The potato processing industry in Belgium registered record growth and processed over 5 million tonnes of potatoes in 2018. However, in 2019 the sector faces major challenges as a result of the poor harvest in 2018