Ads for potato products

Alexa, Open McCain
May 25, 2023

Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.
Grupo Lázaro, con su marca Calixta
March 17, 2023

La patata Calixta obtiene el premio al Mejor Anuncio en el Smile Festival

Grupo Lázaro, con su marca Calixta, ha obtenido el premio al mejor anuncio en la categoría Prensa Revistas en el Festival Internacional de Publicidad y Humor Smile Festival que este año celebra su XIII Edición.
Potato Photographer of the Year: winner of 2020
August 23, 2021

Potato Photographer of the Year

The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.
Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing
July 15, 2021

Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing

Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.
Insort's video presentation of the Sherlock Safeguard® highlights food safety benefits
December 08, 2020

Insort's video presentation of the Sherlock Safeguard® highlights food safety benefits

Following the introduction of the Sherlock Safeguard®, Insort presents a video highlighting the food safety benefits of their latest sorter. And - once again - Insort shows that a video presentation of equipment does not have to be boring.
Baked potato campaign will be right on target
December 08, 2020

UK Baked potato campaign will use consumer specific targeted messages

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Andrés Araez, partner de la marca Española ‘Pijo’: 'Cada bolsa de patatas Pijo tiene una historia detrás'
June 22, 2020

Andrés Araez, partner de la marca Española ‘Pijo’: 'Cada bolsa de patatas Pijo tiene una historia detrás'

Andrés Araez: 'Cada bolsa de patatas 'Pijo' tiene una historia detrás'.
Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials
January 28, 2020

Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials

CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.
McCain opens its Roastaurant to help settle the #greatroastdebate
December 05, 2017

McCain opens its Roastaurant to help settle the #greatroastdebate

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.
Kettle Foods Ltd supports Kettle Bites with GBP 1.5 million campaign.
May 16, 2016

Kettle Foods Ltd supports Kettle Bites with GBP 1.5 million campaign.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking
Potato Processing Industry Belgium sets new Record
March 09, 2016

Potato Processing Industry Belgium sets a new Record

The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.
AHDB Potatoes turns to top food bloggers to boost consumption
March 08, 2016

AHDB Potatoes turns to top food bloggers to boost consumption

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

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Thai Curry
September 08, 2015

More than a bit on the Side: potatoes get marketing boost in the United Kingdom

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.
France starts major marketing campaign to stimulate potato consumption
February 08, 2015

France starts major marketing campaign to stimulate potato consumption

In France, a major three year long campaign to promote the consumption of potatoes just started.
National Farmers Union (NFU) of Scotland
January 20, 2015

NFU Scotland urges shift from Potato R&D to Potato Promotion

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.
Win a handmade kitchen with Kettle Chips (UK).
October 05, 2014

Win a handmade kitchen with KETTLE® Chips (UK).

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).
McCain Foods GB is looking for a new advertising agency
July 20, 2014

McCain Foods GB is looking for a new advertising agency

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.
European Snacks Association (ESA)
July 03, 2014

Snack companies Amica Chips and ICA Foods limit advertising to kids

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing international presence, have joined the responsible advertising pledge of the European Snacks Association (ESA).

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