Nube del Consumidor y Compras en Línea de Europa

Mayo 25, 2023

Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

Febrero 04, 2021

Online potato shop An-Ja (Germany) helps consumers find the right potato

According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.

Baked potato campaign will be right on target

Diciembre 08, 2020

UK Baked potato campaign will use consumer specific targeted messages

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

Julio 20, 2020

El sector de la Patata debe Adaptarse a los Gustos del Consumidor y a las Nuevas Formas de Venta

Dar una respuesta a la demanda del consumidor es uno de los grandes objetivos de la industria agroalimentaria. Para ello es necesario adaptarse a sus necesidades reales, lo que obliga a una continua evolución y modernización de las producciones agrícolas y alimentarias, así como a desarrollar avances en la presentación del producto.

Junio 02, 2020

Lanzamiento de la página web estadounidense para Sormac Inc.

Sormac lanza una página web nueva para el mercado estadounidense. A partir de hoy todas las personas de los Estados Unidos pueden acceder a la página web para encontrar toda la información, preguntas y solicitudes de servicio y contacto.

Abril 27, 2020

Así le planta cara la patata al COVID-19

Los productores de A Limia han colocado ya un millón de kilos en la plataforma de Mercaproximidade.

La Junta propone vender los productos del campo online durante el cierre de mercados y hostelería

Abril 20, 2020

La Junta de Castilla y León propone vender los Productos del Campo Online

Esta iniciativa se basa en la unión de agriculturores y ganaderos, cooperativas, la industria y la distribución mediante un sistema denominado 'Campo de encuentro', que albergará el portal web de la Consejería de Agricultura, Ganadería y Desarrollo Rural.

Abril 16, 2019

McCain Foods GB partners with e.fundamentals to help drive online sales

McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

Febrero 12, 2019

TOMRA CEO discusses TOMRA Food’s capabilities and future aspirations at Fruit Logistica

Stefan Ranstrand, TOMRA’s President and Chief Executive Officer, chose Fruit Logistica 2019 to give a speech on TOMRA Food’s exhibition stand about the company’s unique offering, values, and future aspirations.

Julio 07, 2018

Marc Van Herreweghe new chairman of Belgapom, the Belgian association representing potato processing and trade

Belgapom, the Belgian potato trade and processing industry association, has appointed Marc Van Herreweghe as its new chairman.

McCain Foods & Google: What Mobile Search Reveals about Food Service Trends

Abril 28, 2018

McCain Foods & Google: What Mobile Search Reveals about UK Food Service Trends

Google research, developed on behalf of McCain, showed how ‘Micro Moments’ in consumer search habits are impacting eating out.

Febrero 11, 2018

Digital standards urgently needed in the Food Supply Chain

Mike Riley, Head of TOMRA Food is making the case for digital standards during the Fruit Logistica. TOMRA Food is initiating cross-industry working groups to accelerate development.

Julio 06, 2017

Potato company Albert Bartlett brings branded sweet potatoes to the United Kingdom

Potato supplier Albert Bartlett (United Kingdom) has made its first entry into the sweet potato market with a listing at the British online retailer Ocado.