News on Potatoes at home from United Kingdom

February 22, 2021

AHDB: We are making potatoes trendy again!

Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.

Packed Lunch campaign in the UK to champion the jacket spud (baked potato)

February 01, 2021

The New Packed Lunch campaign to champion the jacket spud

AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.

Baked potato campaign will be right on target

December 08, 2020

UK Baked potato campaign will use consumer specific targeted messages

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

October 06, 2020

Fairfields Farm Set to Supply Leading Meal Kit Player, HelloFresh

Essex potato grower, Fairfields Farm, is excited to announce that it will be supplying HelloFresh with its low carbon footprint potatoes from October.

June 09, 2020

How lockdown has influenced the consumer landscape

The consumer landscape has changed dramatically over the last two months since the introduction of the UK lockdown.

March 25, 2020

Fairfields Farm launch free potato delivery service

Essex potato farmers have responded to the coronavirus crisis by setting up a free home delivery service for the local community.

July 10, 2019

Puffin produce updates packaging for Blas y Tir Fresh Potato Brand

Puffin Produce Ltd. unveiled a new look for its Blas y Tir brand of fresh potatoes, including the new 1kg Blas y Tir Pembrokeshire Earlies, which are now available in supermarkets across Wales.

January 17, 2018

Dear Britain, you are cutting your roast potatoes all wrong...

In October chef Heston Blumenthal revealed his top tips for achieving roasties that are crispy on the outside, fluffy on the inside, every time. However, according to students from Edge Hotel School at the University of Essex, Blumenthal has been cutting his spuds all wrong.

Ullucu import and cultivation poses biosecurity risk for potato: DEFRA advice

December 18, 2017

Ulluco import and cultivation poses biosecurity risk for potato: DEFRA advice

Following an investigation by the Animal and Plant Health Agency earlier this year, it has been confirmed that ulluco tubers imported into the UK from a number of different sources were infected by harmful viruses, highlighting that there is uncertainty about the disease status of this crop in general.

November 12, 2017

Tesco brings back Italian New Potatoes for the seventh year

Solely supplied by Branston, Italian new potatoes are returning to Tesco for the seventh consecutive year, to keep pace with the increasing demand for fresh seasonal new potatoes.

March 08, 2016

AHDB Potatoes turns to top food bloggers to boost consumption

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

September 08, 2015

More than a bit on the Side: potatoes get marketing boost in the United Kingdom

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

November 30, 2014

GreenVale All Rounders have Christmas in the Bag!

Greenvale, one of the UK’s leading suppliers of fresh potatoes, offers a festive Christmas version of its 2kg bags of GreenVale All Rounder Potatoes.

April 17, 2014

Fifty Years of Potato Storage Research at Sutton Bridge

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

January 09, 2013

Students to name brand new potato varieties

In the United Kingdom, secondary school students are being given the chance to be a part of potato history and name a brand new variety.

July 13, 2011

Branston Potato truck humour wins top award

IT'S SPUD-TASTIC! The potato people at Branston are all celebrating - after the company scooped a top national award for its eye-catching lorry liveries. Branston won Livery of the Year at the Motor Transport Awards 2011 - the transport industry ‘...