News from India

Expanding its brand footprint in India, Lay’s, the country's favourite potato chip brand, is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style.

Sustainability in industries has come a long way. From the establishment of environmental regulations in the 1970s to the modern environmental movement, the market forces are driven by these strategic concerns.

Technico Agri Sciences Ltd. a wholly-owned subsidiary of ITC Limited is now a Great Place to Work-Certified™ organization by the Great Place to Work Institute.

India has revoked a patent for a potato variety grown exclusively for PepsiCo Inc's popular Lay's potato chips, according to an order issued on Friday by the Protection of Plant Varieties and Farmers' Rights (PPVFR) Authority.

Haryana Chief Minister, Sh. Manohar Lal directed the Foreign Cooperation Department to target potato processing and cold storage technology in Haryana in collaboration with Dutch investors.

PepsiCo invests USD 110 million in a new potato chip plant in Kosi Kalan, Mathura spanning 29 acres. Pepsico will procure 150,000 tons of potatoes from more than 5,000 local farmers. This investment creates 1,500 jobs.

Red Candy, a new potato variety launched by Technico Agri Sciences Ltd, combines early bulking with better storability. This addresses the key concerns of potato growers in e.g. in Bihar and Northern parts of West Bengal.

India based seed potato company Utkal Tubers is focused on the development of high yielding disease resistant varieties.

Technico Agricultural Sciences Limited (TASL), India has been carrying out extensive varietal evaluation trials under its Varietal Advancement program across the potato producing states in the country.

Scientists from the Indian Institute of Technology (IIT) Mandi, have developed a computational model for automated disease detection in potato crops using photographs of its leaves.

Recently Mahindra HZPC brought 30 more potato varieties from HZPC to India. They include HZPC's Perupas, an assortment of colourful varieties, rich in antioxidants for healthy lifestyle. The recently introduced varieties are expected to give rise to new and differentiated supply chains, especially in the modern retail space.

The brand’s latest potato biscuits will be available first in south India, West Bengal and markets in north-eastern states. These will be made available through ITCstore.in, general trade outlets and modern trade stores.