Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.
The government in the Indian state Odisha has started producing potato variety ‘Chipsona’ on experimental basis in Koraput in anticipation of plans by Pepsico to establish a potato chips manufacturing unit in the region
A regular day in an Indian household is incomplete without the humble potato being part of at least one meal. It could be the filling in samosas, the centre of our vada pavs or the topping on morning poha.