Whether fried, baked or sliced, potato gels with nearly every dish. Its bond with Indian consumers would be further strengthened as it would come up in a new avatar and rich in antioxidants with excellent flavour.
To protect the interest of the Punjab farmers and uphold the state’s leadership position as the largest potato seed producing state in India, Punjab is planning the certification and traceability of seed potato using blockchain technology as of next year.
Indian Farmers’ movements have decided to put up a fight to ensure that farmers’ seed freedoms are not violated in any way. Many speakers also also felt that PepsiCo India should pay compensation to the Gujarat potato farmers involved.
After discussions with the government, the Pepsico India has agreed to withdraw the cases against the potato farmers. In April Pepsico sued four farmers for cultivating a potato variety - FC5 - grown exclusively for its popular Lay's potato chips.