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Potato News from California

Tasteful Selections to offer bite-size lovers a bit of comfort with new campaign
Arvin, Calif. — Find your inspiration with Tasteful Selections® bite-size potatoes in the next theme of their Small-Bite Campaign. Over the last 12 months, we've enjoyed bringing consumers wellness, happiness, creativity, adventure and inspiration.
The Little Potato Company presents 'Easy Sides' - ready-in-minutes potatoes - at PMA Fresh Summit
The Little Potato Company is taking convenience to a new level with the launch of Easy Sides, fully cooked, pre-seasoned Creamer potatoes that are ready to heat and eat in only seven minutes.
Heat and Control's New Website Offers Improved Visitor Engagement
Heat and Control, global food processing and packaging systems equipment manufacturer and solutions provider, continues to ask their customers, “What do you want to create today?”
Side Delights Launches 'Grown Where It Matters' Multimedia Campaign at PMA Fresh Summit
Side Delights® announced today a cutting-edge virtual reality (VR) video and podcast-based program that invites consumers to step into our potato fields and experience for themselves why our potatoes are 'Grown Where it Matters'.
Popchips acquired by Private Equity firm to start 'Velocity Snack Brands' platform
VMG Partners, a private equity, beginning with the acquisition of the popchips™ brand in North America and most international markets outside of the United Kingdom and Europe.
Thursday, October 10, 2019
Snack brand PeaTos™ rolls out new products, new packaging and rebrand during PMA Fresh Summit
PeaTos™, a snack brand using peas as key ingredient, announces the roll out during PMA Fresh Summit of a bold new look, packaging and a new addition to its portfolio of pea-snacks: PeaTos™ Crunchy Rings—available in Classic Onion and Fiery Hot flavors.
Frito-Lay Modesto Snack Plant replaces diesel-powered freight equipment with 'lab' for more sustainable solutions
Snack company Frito-Lay aims to replace all of its existing diesel-powered freight equipment with zero-emission (ZE) and near-zero emission (NZE) technologies at its Modesto, California manufacturing and distribution facility.
How Peatos Is Transforming America's Taste For Corn-Based Snack Foods
Estelle Erasmus spoke with Nick Desai, CEO and Founder of World Peas Peatos, who shared the benefits of a diverse background when it came to second (and third and fourth) careers.
Wednesday, September 11, 2019
Find your mealtime inspiration with the launch of Tasteful Selections next small-bite campaign theme, Inspiration in a Small Bite
In the next two months, follow Tasteful Selections and all the small-bite inspiration! With quick cook times, bold flavors and exciting new recipes.
MegaMex Foods and Herdez S.A. de C.V. announce new licensing agreement with UTZ Quality Foods
MegaMex Foods (Orange, Calif.) and Herdez S.A. de C.V. (Mexico City, Mexico) announced a new licensing agreement with UTZ Quality Foods, LLC. (Hanover, PA) today.